A data-first analyst firm tracking gadgets & devices, auto-tech, telecom and e-commerce — turning data into actionable insights, defining industry benchmarks and creating meaningful visualisations.
Live, freemium intelligence built on data and statistical models — analytics across categories and markets.
PDF decks and web-native deep analysis, by subscription or single purchase.
Deep-dive problem solving engagements tailored to your strategic question.
Processor brands that are responsible for the smartphone experiences of users are likely to meet the expectations better 1. How laptop preferences and user…
Pan-India study of 5,958 smartphone buyers finds that more than half of intended purchases would be deferred or redirected to the second-hand market if…
The Indian smart TV market is undergoing a profound transformation driven by techflation, with consumers now prioritizing speed and fluidity as much as display…
Processor brands that are responsible for the smartphone experiences of users are likely to meet the expectations better 1. How laptop preferences and user…
Pan-India study of 5,958 smartphone buyers finds that more than half of intended purchases would be deferred or redirected to the second-hand market if…
The Indian smart TV market is undergoing a profound transformation driven by techflation, with consumers now prioritizing speed and fluidity as much as display…
Are the discounts real? A launch-price-anchored analysis of Amazon vs Flipkart smartphone sale pricing The core premise checks out: component and memory-chip shortages did…
A Comprehensive Analysis of the Indian Smartphone Ecosystem (2025–2026) An empirical study of the contemporary Indian smartphone landscape across 140 distinct product configurations indicates that the industry has…
India’s smartphone market split into two distinct pricing eras within eighteen months. Through calendar 2025, prices went nowhere; the Techarc price index fell to…
Are the discounts real? A launch-price-anchored analysis of Amazon vs Flipkart smartphone sale pricing The core premise checks out: component and memory-chip shortages did…
A Comprehensive Analysis of the Indian Smartphone Ecosystem (2025–2026) An empirical study of the contemporary Indian smartphone landscape across 140 distinct product configurations indicates that the industry has…
India’s smartphone market split into two distinct pricing eras within eighteen months. Through calendar 2025, prices went nowhere; the Techarc price index fell to…
India has come a long way since independence. Gandhiji did not just introduce the Charkha; he helped unlock a mindset that led us to Swaraj. The OF (optical…
Read more →
WWDC 2026 highlights a strategic shift toward on-device intelligence and core infrastructure upgrades. Apple has rebuilt Siri using Google’s Gemini model and integrated visual intelligence across iOS, iPadOS,…
Read more →
Qualcomm’s Snapdragon has evolved into a comprehensive platform supporting Indian manufacturers across diverse sectors, including automotive and smart eyewear. By providing access to advanced technology and global showcases…
Read more →India has come a long way since independence. Gandhiji did not just introduce the Charkha; he helped unlock a mindset that led us to Swaraj. The OF (optical…
Read more →WWDC 2026 highlights a strategic shift toward on-device intelligence and core infrastructure upgrades. Apple has rebuilt Siri using Google’s Gemini model and integrated visual intelligence across iOS, iPadOS,…
Read more →Qualcomm’s Snapdragon has evolved into a comprehensive platform supporting Indian manufacturers across diverse sectors, including automotive and smart eyewear. By providing access to advanced technology and global showcases…
Read more →
Two in three models tracked were priced above their original launch price even after discounts, as memory and component shortages reshaped festive pricing across the Indian smartphone market.…
Read more →
Users evaluating AI features based on relevancy and usability. However, it still does not feature in top reasons triggering an upgrade. Gurugram / Srinagar – As per the…
Read more →
AI, CMF (Colour-Material-Finish) to be the key drivers of differentiation, 5G in the lower tier segments. No big shift expected in market leadership positions; however, challenger brands to…
Read more →Two in three models tracked were priced above their original launch price even after discounts, as memory and component shortages reshaped festive pricing across the Indian smartphone market.…
Read more →Users evaluating AI features based on relevancy and usability. However, it still does not feature in top reasons triggering an upgrade. Gurugram / Srinagar – As per the…
Read more →AI, CMF (Colour-Material-Finish) to be the key drivers of differentiation, 5G in the lower tier segments. No big shift expected in market leadership positions; however, challenger brands to…
Read more →
Live dashboards, indexes and scores built on our open-web review corpus.
Deep, defensible analysis — web-native InsightsPro and PDF report decks.
Custom, framework-driven engagements for your specific strategic question.
The weekly read on where technology is heading — 75,000+ subscribers across the industry.
Questions about our reports, dashboards, InsightsPro or a custom engagement? Send a note and the team will get back to you.
